Tuk Tuk food truck ordering app
The Tuk Tuk app is a mobile application for a local Thai food truck chain. The app allows users to locate and order from Tuk Tuk’s Thai food trucks. This project is a part of my Google UX Design Professional Certificate program. All research and usability tests were conducted with real participants.
Role
Sole UX designer and UX researcher
Deliverables
Wireframe, prototype, personas, storyboard, competitive audit report, design system, UX research, usability testing plan and execution
Date
April 2022 - August 2022
The problem:
Our users need a fast and efficient way to locate and order from our food trucks because of the food trucks’ changing locations and schedule.
The goal:
Our food truck ordering app will let users place orders and locate our food trucks from mobile which will affect how the customers order our food by providing an easy way for customers to order ahead. We will measure effectiveness by analyzing sales & the app usages.
User research: summary
During foundational UX research, a competitive audit and interviews were conducted to help us create personas and problem statements, as well as discover any potential pain points. We learned that some of our customers have limited knowledge of Thai food. They also need an easy to navigate menu with clear pricing, as well as a way to add notes to their orders.
Personas
User journey map
Big picture and focus story board
Competitive audit
Start the design process & usability testing
Paper wireframes and a low-fidelity prototype were created. I then conducted a moderated usability testing with 10 participants using the lo-fi prototype.
Insights from usability testing
Accessibility considerations
High-fidelity prototype
Login & location selection flow
After the user logged in, the app will automatically locate the closest Tuk Tuk food truck. The user can select that location or search for other food trucks.
Food ordering flow
